Dubbed the “direct mail wizard of the New Right” for his pioneering techniques in the pre-Internet age, Richard Viguerie helped elect conservative firebrand Jesse Helms to the U.S. Senate from North Carolina for five consecutive terms in the eighties and nineties. At 83, he has been around long enough to qualify as Old Right, and with conservative cultural values at the core of his politics, he and President Donald Trump don’t appear to have much in common. Yet Viguerie is riding the Trump train for all it’s worth, and loving every minute.
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